Industries where we feel a uniform is a necessary part of a business:
- Courier services
- Catering and hospitality
- Face to face customer service
- Health and beauty industry
- Manual labour / construction industry
- Haulage companies
- Customer service roles
- Product launches
- Trade shows
A branded uniform is classed as an offline marketing tool, it’s another form of getting your brand identity out there, let people know who you are and be proud of it. Branded garments can be used for events, your team attending meetings or in the office. People start to recognise logos/ branding after a certain period of time. The uniform can represent the brands personality, and this can reflect in the style of uniform you go for!
Brand identity is key within any business and needs to be consistent throughout the company’s growth strategy. Brand identity is the message a consumer receives from the product, person, or service supplied, these all connect back to brand recognition.
Having a recognisable uniform has a positive impact for the brand. First-impressions stick with customers, customers they will judge by what you are wearing, this could be your own workwear or branded workwear.
Appearance is an important factor across all industries, you need to look and feel ready to tackle the day ahead. Looking professional and approachable make the customer more likely to come over an approach with any questions.
It gives your employees a sense of being, feel part of a team and shows you look after your team and you brand. A sense of trust is built between employees and customers.
What does a uniform/branded workwear do:
- Build brand recognition
- Boost employee morale – pride in the company
- Build brand identity
- Give a good impression
- Brand value
- Raises staff motivation
Fix up, look sharp!